The moment you find out you're pregnant, your bathroom shelf starts to look different. Suddenly every label raises a question. Is my serum okay? What about my acne cream? This guide walks you through what to avoid, what to use, and how to keep your routine simple from the first trimester through breastfeeding.
Why skincare changes during pregnancy
Pregnancy hormones affect your skin in many ways: more oil and breakouts, dryness, dark patches (melasma), sensitivity and stretching skin on your belly and breasts. At the same time, some active ingredients are best avoided because of how much can be absorbed or because there isn't enough safety data.
Ingredients to avoid or ask about
- Retinoids: tretinoin, retinol, retinyl palmitate, adapalene and tazarotene. Generally avoided during pregnancy.
- Isotretinoin and other oral acne medications: never used during pregnancy.
- Hydroquinone: often avoided because a large share is absorbed through the skin.
- High-strength chemical peels and high-dose salicylic acid: ask your provider first.
- Some essential oils in large amounts: small amounts in skincare are common, but patch test and ask if you're unsure.
Ingredients generally considered pregnancy-friendly
- Niacinamide for breakouts, redness and uneven tone
- Vitamin C for brightness and dark spots
- Hyaluronic acid, squalane and plant oils for hydration
- Azelaic acid for acne and melasma (ask your provider)
- Mineral sunscreen with zinc oxide or titanium dioxide
- Fruit enzymes for gentle exfoliation
As always, your provider knows your history best. Bring your products to an appointment if you want a second opinion.
A simple routine by concern
Breakouts: cleanse with Pore Cleansing Niacinamide Face Wash, hydrate with Sea Mineral Toner Mist, moisturize with Hydrate + Plump Face Cream, and use the Renewal Enzyme Mask once a week. Or get all four in the Anti-Blemish Daily Routine.
Dryness and dullness: try the Pregnancy-Safe Skincare Set with Hydrating Face Wash, Toner Mist, Vitamin C Eye Balm and Nutrient Rich Face Oil.
Stretching skin: massage Bump Oil and Belly Butter into your belly, breasts, hips and thighs once or twice a day. See When to Start Using Stretch Mark Oil.
Dark spots: wear mineral sunscreen every day, wear a hat outdoors, and use vitamin C. Melasma often fades after pregnancy.
Trimester by trimester
- First trimester: simplify your routine, swap out retinoids, and focus on gentle cleansing and hydration. See the 1st Trimester Bundle.
- Second trimester: start or keep up daily bump care as growth speeds up. See the 2nd Trimester Bundle.
- Third trimester: add comfort for tired legs and better sleep. See the 3rd Trimester Bundle.
- Breastfeeding: most pregnancy-safe products remain good choices. Keep products off the nipple area and wash before nursing.
How we formulate at Promise
Promise has made pregnancy and breastfeeding products since 2002. Our skincare is made without parabens and dyes and is cruelty free, so you can spend less time reading labels and more time enjoying this season.
This article is for general information and isn't medical advice. Talk with your healthcare provider about your skincare during pregnancy and breastfeeding.